Keep this in mind: I am not entitled to dissect and puncture the mind-rot below - as any rational mind would (which now makes perfect sense). In this cult, whoever has not broken from reality is deemed broken. To no avail, I begged all to simply read the scientific experiments - which I quoted from and linked to.
The bio-term "preference" means no more (and no less) than the predisposition on the part of living organisms toward some condition than another, i.e. pursuing life than death, pursuing sustenance than starvation, pursuing reproductive success than reproductive failure, etc. Sexually reproducing, non-human organisms are wired-up by their genes to pursue reproductive success. An advanced level of consciousness is not involved in animating this mate preference. This base-line, bio-term carries no mentalism. Darwin observed these mate preferences on the part of non-human organisms in nature and his experiment. He explained in the Origin and the Descent that he picked the term "preference" as the foundation for sexual selection (SS) theory - because it's a synonym for selection.
After surgically blinding a control group of peahens, Darwin conducted the first SS experiment. The experimental (non-blinded) peahens, Darwin observed, showed a "preference" for mating with the "more ornamented" cock. He, also, observed that the control group could not, after blinding, "choose" peacocks on the basis of the cocks' tails displaying a "gorgeous plumage" - due to the control groups' inability to receive visual stimuli.
Darwin (from the Descent of Man):
"The females are most excited by, or prefer pairing with, the more ornamented males, or those which are the best songsters, or play the best antics; but it is obviously probable that they would at the same time prefer the more vigorous and lively males, and this has in some cases been confirmed by actual observation."
According to Norton - since Darwin coined the anathemized, sexual selection terminology ("choice", "preference", "male ornament", "competition", etc.), his experiment vanishes as de-objectified jargon, and Darwin has been retroactively barred from selecting the terms of his own theory. Under Norton's jargon-banishment-diktat, SS terms, SS experimentation and evolutionary biology all go poof - in one fell-swoop - due to Norton's imbecilic equivocations with orthodox bio-terms.
Fundamentalists do a better job of seeking to falsify evolution by quoting Genesis - than by redefining the theory away into "jargon". Even fundamentalists do not reject sexual selection. They accept the evidence that this mechanism (preferences for ornaments) shifts - over a relatively short period of time (10Kyr) - gene frequencies in populations due to non-random, differential reproductive outcomes. (Fundamentalists - however - reject that SS or any other evo-driver triggers speciation events.)
To be scientifically clear: evolutionary theory is a house of cards, constructed on the facts of NS, SS, Mendelian inheritance and genetic drift - which are observed in nature and experiments. SS is built-on the fact that sexually reproducing organisms show mate preferences. If it were demonstrated that no non-human organisms exhibit mate preferences, the SS card would be pulled-out and evolutionary theory would collapse-into a jumbled-heap of 52 pick-up on the floor. With his self-anointed decrees alone, Norton cannot excise mate preference from any non-human organism nor can he dislodge the SS driver from evolutionary theory.
Norton's "scientific" pronouncement, concerning Evolutionary Biology is: "Jargon my dear Watson, Jargon it is.". This crack is priceless. It's a characteristic trait of the let's-kill-science-dead cult, and it's the refrain chanted - in unison - by this Myspace choir.